The Compass / For Founders

Fall in love with the client.
Not the idea.

Move from conviction to evidence. Re-examine the customer problem, willingness to pay and the choices that make a business viable.

The questions

Where the work begins.

What have you observed directly, rather than assumed?

What changes for the customer, and why would they pay?

Which opportunity deserves your next commitment?

The methodology

The context changes; the discipline stays connected. Apply the Liquid Ocean Compass to the choices your team faces.

A focused engagement

Begin with a defined question, a scoped Sprint and working outputs your team owns.