Sense
Read the shifts before they become an urgent business problem.
The Compass / Our methodologyAdvantage changes.
Advantage changes.
Keep your bearings.
Liquid Ocean Compass is the methodology behind Studio NAVAKA’s advisory practice: a discipline for continuous reinvention across businesses, products and leadership.
Apply it to your business ↗The master cycle
Sense. Decide. Move. Repeat.
Decide
Choose what to become, and name the assumptions behind that choice.
Move
Turn the choice into experiments, investment and practical action.
Repeat
Use learning to renew direction and build reinvention into the rhythm of work.
Watch / Introduction
The idea behind the practice.
Watch on YouTube
An introduction to Liquid Ocean Compass
Explore the thinking behind continuous reinvention.
The tide of advantage
Build the next while this one still holds.
Ways of seeing
From competing to continuously reinventing.
Red Ocean
Compete within established market boundaries.
Blue Ocean
Create a new market space.
Grey Ocean
Look at ambiguous spaces where entry is less attractive.
Liquid Ocean
Continuously renew value as the market keeps moving.
The applications
One discipline. Different starting points.
For Founders
Move from conviction to evidence. Re-examine the customer problem, willingness to pay and the choices that make a business viable.
Explore →For Products
A full roadmap is not always a relevant roadmap. Revisit your product’s value as customer needs, alternatives and expectations move.
Explore →For AI Strategy
Connect AI capability to a real customer outcome, a workable operating model and economics you can explain.
Explore →For Innovation
Challenge the assumptions behind your innovation pipeline and decide which opportunities deserve evidence, ownership and investment.
Explore →For Leaders
Continuous reinvention asks leaders to question what made them successful, recognise change and create a direction people can act on.
Explore →The manifesto
Reinvent while successful.
Question what works while it still works. Treat customer value as the starting point. Build the capability to learn and act again, rather than depend on a single advantage.
The best time to develop your next advantage is while the current one still gives you room to move.
The field guide