The 2025 Product Strategy Survey
What is the Survey about?
This survey was sent to CPO's, CTO's and Product Managers in organisations to understand how Product Strategy is looked at in their organisation.
Outcomes of the Survey:
- Strategy Documentation Gap: Only 33% have a living, consistently updated strategy. 36% rely on inconsistent notes, and 9% have no formal documentation.
- Informal Decision-Making Dominates: 67% make product decisions through founder intuition, customer feedback, or informal processes rather than structured frameworks.
- Validation Relies on Qualitative Methods: 58% validate strategy through customer interviews and informal feedback, with only 30% using systematic experiments and data.
- Growth vs. Stability is the Top Constraint: 49% struggle most with balancing growth initiatives against operational stability.
- Market Positioning Help Most Needed: 46% would seek external help first for market positioning and differentiation.
- Agile Strategy Updates: 58% treat strategy as a continuous, living process rather than periodic reviews.
Insights & Resources
Explore our research, case studies, and proven results across industries.
Revenue Growth
Transforming a Services Business into a Product Company
A financial services technology company with $50M in services revenue wanted to scale beyond custom implementations. We helped them productize their offerings, resulting in 3x revenue growth in 18 months.
Challenge
Every client required extensive customization. Growth required proportional headcount increases, limiting margins and scalability.
Solution
Applied our Productization framework to transform services into three tiered product packages with 80% standardization.
Results
- • 3x revenue growth in 18 months
- • 40% increase in gross margins
- • 60% reduction in implementation time
- • Successful Series B raise at 2x valuation
ARR Milestone
Scaling a Product Portfolio to $100M ARR
A healthcare technology company with multiple products lacked clear strategy and prioritization. We helped them streamline their portfolio and reach $100M ARR.
Challenge
Five products competing for resources. Unclear value proposition. Stagnant growth at $60M ARR. Board pressure to accelerate.
Solution
Developed comprehensive product strategy with clear positioning, sunset two underperforming products, reallocated resources to high-growth opportunities.
Results
- • Reached $100M ARR in 2 years
- • 85% net revenue retention
- • 50% reduction in customer acquisition cost
- • Successful strategic acquisition
Users in Year 1
Launching a Marketplace to 6M Users
A Fortune 500 retailer wanted to launch a two-sided marketplace to compete with Amazon. We led product strategy and launch execution.
Challenge
Complex two-sided marketplace dynamics. Internal resistance to change. Aggressive 12-month launch timeline. High stakes with CEO visibility.
Solution
Developed phased launch strategy starting with select categories. Built incentive structures for both sides. Established scalable operations.
Results
- • 6M users in first year
- • 10,000+ active sellers
- • $200M GMV in year one
- • 4.5-star average customer rating
Day Turnaround
Setting Up a New CPO for Success
A PE-backed SaaS company hired a new CPO to transform their product organization. We provided First 100 Days coaching and strategic guidance.
Challenge
First-time CPO in turnaround situation. Underperforming team. Unclear product strategy. Demanding PE sponsors expecting rapid improvement.
Solution
Implemented our First 100 Days framework with weekly coaching. Developed product strategy and roadmap. Restructured team for performance.
Results
- • Quick wins delivered in first 30 days
- • Clear product vision by day 60
- • Team restructure completed by day 90
- • Strong board confidence established
Common Success Factors
Clear Strategy
Every successful engagement starts with crystal-clear strategy that aligns stakeholders and focuses effort
Rapid Execution
We move quickly from strategy to execution, delivering early wins that build momentum and credibility
Team Partnership
We work alongside your team, building capabilities and ensuring sustainable success beyond our engagement