When does Innovation & New Ventures with Studio NAVAKA make sense?
This is for teams who already see opportunities for new products or revenue lines—but don't want to waste time on innovation theatre.
Leadership wants a stronger digital or platform play but doesn't know where to start.
You're exploring new revenue lines in manufacturing, real estate, services or adjacent markets.
You've run 'innovation programs' before, but nothing reached real customers.
Your teams are fully loaded with BAU and have no bandwidth to incubate new ideas properly.
You want a structured way to test ideas quickly before committing serious budget and political capital.
The Innovation-to-Revenue Lab (12–16 weeks)
The Innovation-to-Revenue Lab is a 12–16 week program where we work with your leadership and functional teams to identify high-potential digital or AI-enabled opportunities, shape them into real product concepts, and take at least one to a tested MVP.
Opportunity Scan
- Map your strengths, assets, data and existing customer relationships.
- Identify customer and market gaps where digital or AI can create leverage.
- Prioritise problem spaces worth exploring, instead of chasing random ideas.
Concept Shortlisting
- Develop multiple product / venture concepts around the most promising spaces.
- Narrow down to 2–3 high-potential concepts based on strategic fit, feasibility and impact.
- Define early hypotheses about customer, value proposition and business model for each concept.
Business Case & Architecture
- Clarify who the product is for, what problem it solves and why it's different.
- Outline revenue models, pricing options and rough unit economics.
- Sketch a pragmatic product and tech architecture that respects your constraints and existing systems.
MVP & Validation (90–120 days)
- Design an MVP or prototype for the strongest concept.
- Run a pilot or early release with real customers or internal users.
- Collect evidence—usage, feedback, willingness to pay—to make a go / evolve / stop decision with confidence.
What you walk away with
By the end of the Lab, you don't just have ideas. You have evidence.
A clear view of 2–3 digital or AI-native product opportunities that actually fit your business.
At least one MVP tested with real customers or internal users.
A simple but solid business case and architecture outline for the lead concept.
Evidence to support 'go / no-go / pivot' decisions, instead of internal opinions.
A repeatable way to evaluate future innovation ideas with more discipline and less drama.
How we work with your teams
We work closely with business, product, technology and operations—not in a separate bubble.
We keep programs time-bound (12–16 weeks) with clear milestones and decision points.
We're honest about risk: some ideas will not survive contact with customers, and that's a good outcome.
We leave you with tools and structures your teams can reuse, not just a one-off workshop.
Less innovation theatre. More traction.
You don't need another hackathon, idea wall or innovation slogan. You need to know which ideas are worth building and which to walk away from—before they consume time and budget.
We anchor every concept to revenue, margin or strategic positioning.
We bring a product strategist's lens, not just a facilitator's toolkit.
We understand the realities of B2B and mid-market businesses in APAC & the Middle East—complex buyers, long cycles, regulatory constraints.
We're comfortable saying 'this idea doesn't hold up', which is often the most valuable answer.